In the parlance of romance on roll” is a sweet, supportive, and kind hero-the anti–Christian Grey. The phrase alludes to a 2014 Onion headline, “Beautiful Cinnamon Roll Too Good for This World, Too Pure,” and has come to represent a subgenre of books that push back on toxic masculinity. “More readers are asking for ‘cinnamon rolls’ and ‘golden retrievers,’ ” says Kaitlin Olson, senior editor at Atria; the latter refers to a romantic lead with a warm, floppy energy and positive attitude. Continue reading Sweet Cinnamon Roll Heroes: New Romance Novels