For example, you can promote your dating service to people who have already visited a couple of dating websites or are interested in dating in general
It calls Contextual Targeting – when Google matches ads with relevant websites from the Display Network based on the theme, keywords, general topics, visitor’s recent browsing history and etc. If you want to show the ad to the person who’ve visited your website already, you need to set up Retargeting.
Target the right audience
Geo-targeting is a great way to promote your dating website in specific areas. You can use Google Ads, Facebook Ads, and other contextual networks to promote your site in geographic areas that are relevant to you. Continue reading Social media strategies to attract the right traffic